Collaboration and Precision Insights Create Exclusive Partnership

Collaboration and Precision Insights Create Exclusive Partnership

March 11, 2014

San Luis Obispo – Collaboration Business Consulting has become the exclusive worldwide distributor of Worktraits™, a web-based assessment system specifically designed to improve communication in the workplace.

“We see WorkTraits™ as a phenomenal tool to help individuals and leaders become more effective with communication in the workplace,” explained Michael Gunther, Collaboration founder and managing partner. He added that Worktraits™ is the first tool he’s seen in more than 20 years of using similar products that’s easy to utilize and provides immediate value, building team compatibility.

Since the launch and implementation of Worktraits™ four years ago, Collaboration has seen it have a considerable impact on improving workplace communication. This partnership will combine their business acumen with the capabilities of this powerful tool, adding another facet to their personnel and management expertise.

Mark Vickers, Ph.D., owner of Precision Insights LLC and co-developer of Worktraits™ said the partnership with Collaboration “is meant to bring a team on board that can move Worktraits™ from a marketing, sales and support perspective. Since we’ve been working with Collaboration for four years now, they’ve used Worktraits™ as one of their main assessment tools. It fit perfectly for us because we’re both local and we know each other, and we have similar goals for how we want to work with companies.”

More than 1000 local individuals have taken the Worktraits™ assessment since it was launched in 2007. This partnership will ensure the successful nationwide expansion of this tool, helping businesses effectively grow their workforce and improving communication in the workplace. Both organizations are excited about the opportunity this partnership has to contribute to significant small business and economic growth throughout the country.

About Collaboration
Founded in 1995, Collaboration business consulting has helped hundreds of small to midsized businesses start, improve bottom lines, grow to the next level, refine strategic plans and enter new markets. Their consulting engagements are tailored to meet the specific needs of their clients, addressing multiple areas of the business, while their special projects and training are focused on individual areas including sales, management, business start-up and strategic planning. For more information, visit or call (805) 541-9040.